Overuse of the beige backgrounds can have the effect of making a page look drab (especially if there are minimal images), so use of this should be carefully considered and balanced with a good amount of white background areas. These should be used to separate tertiary content from main content without being over-powering or distracting. To visually distinguish various areas of pages (the best example being the right-hand sidebar) subtle beige background shades are used (derived from the pantones in the palette). The wide secondary palette (detailed in the brand toolkit) is used to add visual distinction and texture to design elements as well as signifying page links, call-to-actions (e.g buttons) and active pages in navigational elements.
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